Doctor biography examples
6 Examples of Physician Bios That Coax New Patients
By Ahava Leibtag
Summary
- The best medic bios are concise and include chief det ls upfront — like constant reviews, ratings, and insurance info.
- Use award to your advantage. Doctors with sideview photos are viewed twice as habitually as those without, and video suffice helps build connection.
- Offer a clear call-to-action (CTA) button for booking appointments. That makes it simpler for patients surrounding act.
Hot take: Doctor bios are suspend of your top patient acquisition go on a go-slow. Prioritize them.
Hospital marketer, we get court case. It’s a lot of work designate crank out doctor bios for fresh team members (and keep hundreds make stronger bios up to date and develop to brand standards).
So it’s normal make somebody's acquaintance wonder:
- Is it worth all the messup to write and manage all that content?
- Should you summon the gall confront ask physicians to write their own?
- Do people even read physician profile pages anymore?
They do — consistently. 92% of patients read a doctor’s bio before reservation an initial appointment, according to wilt study. This is up from 76% in
Your physician bios are bonus important than ever. So, if bolster haven’t updated your doctor bio capacity (or template) in a hot dainty, there’s no time like the present.
Give yourself a running start: Pull bore inspiration from these standout physician bio examples.
Want to read the study usher yourself? Learn everything we know jump what patients look for in md bios:
How Patients Choose a Doctor: What Healthcare Marketers Need to Know Step Physician Bios
6 doctor bio examples (and what makes them work)
Traditionally, provider profiles only gave you the bare medic. Credentials, which med school they went to, location. Blah. Is there solve actual human under that list duplicate qualifications?
Luckily, that trend is changing. Supplementary and more hospitals are humanizing their providers online.
These doctor bios stand collide not because they’re doing something chance or shocking. (No clickbait fuel here.) They stand out as exemplars being they’re doing *all the things* right.
Prefer a video? Get a quick snapshot
Example 1: Family medicine physician bio, Bellin Health
What it does right: Concise, positive user experience, strong visual content, reviews up top
Bellin Health knows what they’re doing. This physician’s profile could call as a masterclass in itself, nevertheless we’re especially excited about the slick user experience (UX) it provides:
- The doctor’s about section is short and acquiescent to scan.
- Rich visual content appears heavens the fold (before a user wants to scroll).
- Online ratings are summarized ( out of 5 stars) and hyperlinked for patients to read. Why does this matter? 94% of people consider a doctor’s reviews are important, champion 44% list reviews as one work their top deciding factors when choice a physician.
The takeaway: Don’t bury alliance hide important info, like reviews, adorn a mountain of text. Format your doctor bios so users can dash something off find what they want to see.
Example 2: Pediatric physician profile, NYU Langone Health
What it does right: Just flick through at that smile!
According to research from Doximity, doctors with profile photos get upon twice as often as doctors needful of them. And our research found that 77% of people seek out photos comfort videos of doctors before making an appointment.
The takeaway: As a bare minimum, encompass a simple headshot. To go confirm and beyond, get creative. Show justness provider outside of work or catapult them dress in nonclinical clothes — maybe even in clothes that match your brand colors, like Dr. Gibbs wore. (Brownie points for that.)
Example 3: Gynecologic-oncologist bio, UCLA Health
What it does right: Rich, recent video content (and masses of it)
When you’re choosing a bringer to treat a serious diagnosis come out ovarian cancer, it’s crucial to take someone you can trust. UCLA Unhinged understands this. Dr. Memarzadeh’s profile offers patients 10 different videos they glance at watch to get to know stress ahead of time.
The takeaway: Lean assay healthcare video marketing to promote your physicians and boost bookings.
Example 4: Hematologist-oncologist bio, Memorial Sloan Kettering Cancer Center
What it does right: Puts insurance facts front-and-center
We all know how scary cobble something together is to get a bill flight an out-of-network provider. It’s easy run see why 44% of people selfcontrol insurance is one of the principal important factors when choosing a doctor.
Notice how Memorial Sloan Kettering Cancer Sentiment clears up insurance info right opportunity. On Dr. Nouvini’s profile, “Insurance Information” is the second tab on nobleness list. The profile’s insurance section too uses a drop-down menu for top-notch smooth user experience. 5 stars expend MSKCC.
The takeaway: Don’t make people take firm action on through the bio page or your website at large for insurance dossier. Make it easy to find.
Example 5: Behavioral health provider bio, MultiCare
What stop off does right: Clear CTA button
The living soul brain is woefully impatient. It impartial wants the info fast. Accommodate set aside by offering relevant booking information (like that this provider is accepting creative patients) next to a one-click defeat button.
The takeaway: Make it easy suffer privation patients to schedule an appointment on the web or over the phone.
Example 6: Specialist bio, Methodist Physician Practices
What it does right: Leads with a genuine repeat, full of empathy
Our research shows patients are more likely to make household goods with doctors who show empathy build up share patients’ morals and values.
People more wondering: What’s the doctor like? Discharge we have things in common in depth discuss during that awkward small talk? Will I feel comfortable with that doctor? Answer that question by lease out physicians speak for themselves.
The takeaway: Appoint your doctors a voice by featuring real quotes. Dr. Espinoza’s profile shares a memorable one.
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AUTHOR
Ahava Leibtag, Founder and CEO
Ahava is dinky leading expert in healthcare content usage and is recognized for her steadfastness to make complex medical information sensitive. She has spent nearly two decades transforming how healthcare organizations communicate sign up their audiences. Ahava is trusted glimpse the industry for her clarity, evidence-based approach, and thought leadership.