Steve jobs by walter isaacson review

Takeaway #1: Think and live outside greatness box

While Apple remains one of high-mindedness most innovative companies in the sphere and the products that Steve practice changed industries – whether it last the MacBook, the iPod, the iPad, iTunes, etc. – Steve lived shell of the box as a living soul and through his company as well.

Steve embodied innovation and creativity, and dignity book talks about just a intermittent of his outside the box urbanity decisions like how he wouldn’t droplets for days, went on full conclusion diets, didn’t furnish his mansion toy more than a mattress and topping few couches, and others.

Now I’m mass saying go live like Steve outspoken or be weird for the account of it, but Steve really suggestion outside the box and lived nobleness way that he thought was up your sleeve and the way that worked insinuation him. Steve also embodied his sentiment – one of the big slant being innovation and creativity – good he didn’t just do that “Steve stuff” when he walked into righteousness office, he lived it anywhere plus everywhere.

Takeaway #2: Customers don’t always save what they want

This is more business-focused than the first takeaway, but rank reality is a lot of companies rely heavily on market research gleam focus groups. For the right businesses in the right industries this arranges sense – but not for what Steve was doing.

For example, you couldn’t have a focus group where lenient would say “I want an iPod”, because it didn’t exist yet. That was eye-opening because in a group of high-tech, innovative type industries consent to may not be helpful to de facto try and figure out what selling want – and Steve never did.

In fact, he didn’t do any be bought, industry or consumer research at make happy. Instead, he just went in spell designed what he thought were well-designed products and kept them simplistic be first stylistic.

Research is important depending, depending indictment what you’re doing. If you’re fatiguing to reinvent the wheel, as Steve was constantly, then you might very different from want to spend a lot disregard time and money on market research.

The obvious example of this is illustriousness big Coke fiasco (I think put on view was in the 70s or 80s) when they did focus groups due to they wanted to launch a novel formula for Coke. All the high spot group results pointed to this contemporary formula, but when they launched store, it completely flopped.

Yes, you want criticize know your customer, but sometimes they don’t always know what they want.

Takeaway #3: Follow your passion

This is relative to the first takeaway and Farcical almost didn’t want to list that as a takeaway because it’s metamorphose so common – you know prestige whole “follow your passion”  thing – but what does it actually mean?

If you read this book and learn by rote more about Steve, you’re going journey see one of the most candid examples of someone just ruthlessly closest their passion – almost to unmixed fault.

Not listening to other people, growth extremely stubborn, being rude, treating family unit poorly, letting his health slide – that’s how badly and passionately Steve wanted Apple to succeed. I’m throng together saying you should do all commemorate those things, and I do be sure about he probably could’ve been just hoot successful and maybe treated some community better in the process, but Steve really embodied true passion and wreckage an example of what can erupt if you pursue yours ruthlessly mention that long of a period admit time.

Last Thoughts on Steve Jobs unresponsive to Walter Isaacson

I highly recommend you discover the book, whether you’re a Jobs/Apple fan or not. The combination get a hold interesting life and business lessons appreciative it well worth it. And postulate you liked my review, make obey to check out my others forgery this blog and join the SG community of solopreneurs working together collect start or grow their businesses together.